What if your flat white came in a cup you could eat?
Jamie Cashmore from Twice joins The Morning Wake Up to tell the wild origin story of their edible coffee cups, born from NZ’s single-use cup problem and built as a true whānau business. From muffin-tin experiments to custom moulds, patents, and a global licensing plan, Jamie opens up about faith, grit, and doing the mahi together.
Plus, how you can jump in on their current raise and why the smallest encouragement can keep a startup moving. Heaps of practical kōrero for anyone dreaming up a purpose-driven venture in Aotearoa.
Chapters:
00:00 Why edible cups
03:00 Family business lessons
06:00 Prototyping to patents
09:00 Going global
12:00 Investing and next steps
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